In a world where “mixto” tequila was once king, Tequila Patrón appeared and took the world by storm with a 100% agave tequila in the early ’90s. Since then Patrón has dominated the tequila industry and essentially invented the super-premium tequila category. Patrón is a spirit made of pure blue agave from the Mexican Highlands that is slowly cooked and distilled using traditional tequila distilling techniques that have been perfected over the years. Overtaking the American market, this spirit spread overseas to international markets and is now available in over 150 countries. Patrón’s line has expanded from Silver to Anejo and moved into a variety of other unique offerings such as Patrón XO Cafe and Patrón Citrónge before unveiling Gran Patrón, their super ultra-premium range of tequila. Patrón’s popularity has made the name culturally synonymous with tequila and even become a feature in both song titles and lyrics from rappers and musicians over the past two decades.
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