The Glenlivet is one of most popular single malts in the world, selling around 11 million bottles a year (they’re second only to Glenfiddich in terms of overall sales) and is owned by Chivas Brothers (i.e. Pernod Ricard). It is perhaps because of these facts that Nàdurra was such a welcome addition back in 2006 – here was a very big player willing to extoll the virtues of bottling whisky at cask strength without using chill filtration, or adding caramel (Nàdurra being the Gaelic for ‘natural’). It was also (and still is) matured exclusively in first-fill Bourbon barrels, with the batch number displayed on the bottle. The fact that it was/is a great whisky helped too, of course.
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